Abstract
Contemporary heroes of animated films are significantly different from their predecessors in terms of their characteristics and in relation to the manifested attitudes. New types of protagonists, being an important component of a film story, affect the recipient not only in terms of emotions. The created heroes, complex in terms of character, have a huge potential for cognitive influ-ence. Thanks to the nature of the addressed problems that are close to viewers, it is possible for them to identify themselves with the watched heroes, assimilate with their situation or induce other mechanisms of influence. The characters of contemporary animated films are no longer simple subject entities determined by the main attribute or an allegorical reference. An important aspect is the departure from the presentation of a relatively constant personality in favour of the changes in behaviour and professed values. This fact creates an excellent opportunity to use animated motion picture works as part of educational and therapeutic activities.
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